Monday 8 October 2012

COMPARING TWO MUSIC VIDEOS

CHIPMUNK - OOPSY DAISY

JUSTIN BIEBER - SOMEBODY TO LOVE

The two music video’s I will be comparing with each other are:
1.      Justin Bieber – Somebody To Love
2.      Chipmunk – Oopsy Daisy

Justin Bieber, a worldwide pop teen sensation and Chipmunk, a mobo-award winning UK artist are two incredibly talented artists. Both of these artists are young males and both of these videos come under the genre of pop. Also, both of these artists have the theme of love in their songs/videos however only one of the artists has a video girl, this artist being Chipmunk.

Chipmunk’s video Oopsy Daisy is about a breakup. This is clearly shown in the video as the lyrics of this wonderful song are reflected in the music video. Also the video itself presents that Oopsy Daisy is about a breakup due to the camera work and close up’s in the scene in which Chipmunk returns home after touring and see’s his girlfriend left nothing but a note for him saying “I’m sorry”. This shows that’s camera work has an impact on the meaning of a song. Oopsy Daisy tells a story meaning it is narrative whereas Justin Bieber’s Somebody To Love isn’t.

The video to Somebody To Love automatically gives us the party feel. The dim lights, smoky atmosphere and spotlights on Justin and the dancer’s builds tension and suspense in what’s to come when the chorus arrives. This music video concentrated on its lighting and camera movement and the montage editing of the dancers appearing and re-appearing goes in sync with the beat of the sound.
the montage editing of the dancers appearing and reappearing goes in sync with the beat of the digetic sound
shows the dancers in the video giving the sense of a celebration or party shows the dancers in the video giving the sense of a celebration or party shows the dancers in the video giving the sense of a celebration or partyshows the dancers in the video giving the sense of a celebration or partyJustin dances throughout the whole video, and also has other groups of dancers too from different styles of dancing. The video itself is a fun-disco type of video regardless the fact that it is about finding the right girl to love which makes it different to Oopsy Daisy. This video has many dancers, whereas Oopsy Daisy has no dancers.

One obvious similarity is that both songs feature singers, bringing the song and the video to life. Although both songs concentrate on a happy vibe, both videos don’t. One technique which shows this is that both videos use is the use of fire. Oopsy Daisy holds a shot when the camera zooms into Chipmunk’s eye, then the special effects show the cut from his eye to him standing around a circle of fire. In comparison, Somebody To Love shows a similar scene as the fire is surrounding both Bieber and Usher. However in Oopsy Daisy Chipmunk is alone in the circle of fire suggesting his isolation, also the fact that the fire is all around him in a circle shows how he is trapped and cannot leave without getting hurt, however in Somebody To Love, Justin’s not alone. He is accompanied by his dancers and also is not surrounded by the fire but just has fire along the bottom of the shot showing how his video is positive compared to Chipmunk’s. The fire in Chipmunk’s video symbolises fear and isolation whereas in Justin’s video the fire symbolises energy and his passion to love someone.

Another difference between the two videos is that Oopsy Daisy contains shots of flashback of his life with his ex-girlfriend whereas Somebody To Love is all in the present tense with no past flashbacks. The video to Oopsy Daisy plays with fire effects in a clever way. The chorus has a line which goes “destruction like fire” and because of this line all the flashbacks in the video are destroyed by fire. There is a scene in which Chipmunk and his ex are arguing. That scene is then demolished away by fire. Additionally there is another similar scene to this where Chipmunk is laying down on his ex but then that memory burns away and all that’s left is the ashes.

On the other hand, because Somebody To Love is not about a breakup but about finding the right girl to love the video reflects the happy lyrics of the song. Love is said to be an emotion out of this world, the effect of it is like a dream and a fantasy. We dream in the dark and when we wake up the dream seems blurred and foggy. It is as if the beginning of the video gives us this effect of a dream by using fog, as love makes a person feel like they are dreaming. Also, instead of the fire destroying things or representing isolation, the fire is used to go into another shot of Justin and his dancers dancing. However the use of fire could again be used similarly in both videos, as the fire could represent Justin’s love for someone although he is searching, the fire is burning and the fire gets bigger and bigger and his love for someone too could get bigger.

In both videos camera techniques are used. These techniques consist of close ups, long shots, zoom, point of view and so on. One of my favourites for Oopsy Daisy was the point of view shot. When the flash back’s are shown and in some shots we cannot see the present Chipmunk looking at them. The shots where we can’t see him are the point of view shots, the camera plays the role of Chipmunk’s eyes and I think this is a very intelligent technique.

On the other hand, my favourite technique from Somebody To Love is the scene in which the camera is at a low angle tilted upwards towards Justin as he has his hands reaching out towards the camera whilst singing “I need somebody”. It gives me the feel that he is reaching out for me and that the camera plays the role of any girl who is a fan of Justin Bieber. Me being a huge fan presents that this particular shot means something.

To conclude, both music videos’ are extremely excellent however they both present and express the theme of love in different ways. Although they are both pop videos, the love they each present are different kinds of love. The lyrics and video combine together and as a result produce two amazing pop music videos from my two favourite artists. 

COOKING SHOW


This is a video of me and my friend explaining the "ingredients" of a Pop music video. I think that this well as it allowed us to identify and establish the codes and conventions of the pop music video genre.